Polyurethane floor coatings developed for harsh industrial environments offer durability, hygiene, and chemical resistance all in one.
A high-performance polyurethane concrete flooring system designed for demanding operational environments. Meets international food safety standards, provides high chemical and mechanical resistance, and withstands wear, impact, and thermal shock.
Offers flexible system options tailored to diverse industrial needs and regulatory requirements. Today, MBT Tech—the Turkish subsidiary of Master Builders Solutions, a global leader in advanced chemical solutions—announced the launch of MasterCoat ULTRA in Turkey. This new generation of polyurethane concrete flooring materials is specifically engineered to meet the needs of harsh industrial and commercial environments.
Heavy-duty, purpose-built flooring solutions for demanding environments
The MasterCoat ULTRA product range is a heavy-duty, monolithic flooring system specifically developed to meet and exceed the high expectations of our customers, as well as evolving regulatory requirements and operational demands. The range provides solutions for the critical operational requirements of key industrial sectors—such as Food and Beverage production, Pharmaceuticals and Healthcare, Chemicals, and Heavy Industry—as well as facilities exposed to extreme temperature conditions.
Boris Gorella, CEO of Master Builders Solutions, stated: “The launch of the MasterCoat ULTRA product range in multiple countries marks the beginning of an exciting new era for us. Our customers will have the opportunity to redefine what high-performance industrial flooring can achieve.”
Meeting industry-specific needs with the MasterCoat system
To support the safety requirements of Food and Beverage processing facilities, the MasterCoat ULTRA product range is HACCP International (Hazard Analysis and Critical Control Points) certified. The products are phthalate-free and comply with the Living Future Institute LBC Red List requirements.
For Pharmaceutical and Healthcare facilities, MasterCoat ULTRA provides a smooth, seamless, impervious, and easy-to-clean surface that supports the requirements of highly controlled hygienic environments.
In Chemical and Heavy Industry plants, the MasterCoat ULTRA system ensures resistance against organic and mineral acids, solvents, alkalis, and heavy industrial traffic loads. Furthermore, for facilities exposed to extreme temperature conditions, MasterCoat® ULTRA products provide resistance to thermal shock and thermal cycling between -45°C and +125°C, depending on system specification.
Flexible and versatile application
The MasterCoat ULTRA system is engineered to satisfy diverse application needs. With thickness options ranging from 2 mm to 12 mm, the system can be applied using self-leveling, broadcast, or heavy-duty trowel application methods. Key features of the system include slip-resistant surface options and antistatic ESD options designed for areas requiring ATEX-certified explosion protection.
Superior performance for industrial customers
Master Builders Solutions developed MasterCoat ULTRA by leveraging decades of experience in polyurethane (PU) concrete flooring systems. Designed with customers' advanced performance expectations at its core, this durable and sustainable system was engineered to meet high performance and long-term service demands in tough industrial applications. Cem Kırmızı, Sales and Marketing Manager at MBT Tech, said: “The launch of MasterCoat ULTRA in Turkey represents a major step toward addressing our customers' growing expectations for performance, durability, and sustainability. In our initial applications in Turkey, we had the opportunity to closely observe the system's performance in harsh industrial conditions, and we are highly satisfied with the results. With MasterCoat ULTRA, our goal is not only to provide a heavy-duty flooring solution, but also to develop tailored solutions that contribute to our customers' operational continuity, safety, and long-term efficiency. The MasterCoat ULTRA product line will further strengthen our approach to industrial flooring solutions in Turkey.”
Commitment to continuous innovation
The launch of MasterCoat ULTRA demonstrates Master Builders Solutions' continuous innovation approach toward research and market evolution. Boris Gorella, CEO of Master Builders Solutions, added: "Excitement across our global R&D and commercial teams is exceptionally high. We are thrilled to unlock this vast potential for our customers and business partners." Supported by a global supply chain utilizing universal components and liquid pigments, the product line is designed to adapt to future evolving regulatory standards and engineering requirements.
For more information regarding MasterCoat ULTRA system configurations, technical specifications, or regional product availability, please visit the dedicated MasterCoat ULTRA landing page.
About Master Builders Solutions:
Master Builders Solutions is a leading global manufacturer of concrete admixtures, underground construction products, and innovative solutions for the construction industry. Driven by the vision "We inspire to build better," the company offers value-adding technologies and industry-leading R&D capabilities to enhance building material performance and reduce CO₂ emissions in concrete production. Founded in 1909, Master Builders Solutions operates globally today with nearly 2,000 employees across 48 manufacturing facilities. Master Builders Solutions is committed to supporting its customers in overcoming today's construction challenges for a decarbonized future.
MBT Tech is a Master Builders Solutions Group company.
MBT Tech operates with its manufacturing facility in Sakarya Ferizli and headquarters in Istanbul.